Filed under: China, Marketing/Advertising, Videos, Cadillac
Karen Mok finds love on Route 66 with the Cadillac SRX - Click above to watch video after the jump
Like just about every other automaker on the planet, Cadillac is looking to stake out a larger claim of the Chinese automotive industry. Right now, the brand is viewed as somewhat downmarket from rivals that many in the U.S. see as being on equal ground.
Perhaps, then, Cadillac will look to try something new. In a new short film for the Chinese-market SRX, Cadillac attempts to bridge East with West via Route 66. The ad shows actress and singer-songwriter Karen Mok taking on Will Rogers Highway with a male friend. The Mother Road calls, romance blooms and the Cadillac SRX is the tool that unites the pair. Click past the jump to view the spot.
Continue reading Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66
Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66 originally appeared on Autoblog on Wed, 01 Jun 2011 19:59:00 EST. Please see our terms for use of feeds.
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